
Leadership Coaching & Experience Strategy
Empowering leaders and teams step into their full leadership potential and work more strategically, with confidence, clarity, and intention.
About
I’m a strategic CX/UX leader, design executive, and leadership coach. With 20+ years in design, research, and strategy, I’ve helped organizations navigate ambiguity, transform services, and elevate the people behind them. Whether leading experience innovation at scale or coaching leaders through growth, I bring clarity, momentum, and a human-centered mindset to everything I do.
How I Work
I believe coaching and strategy both start with listening—and I’ve built a career on turning listening into leadership. Whether I’m advising a product team or mentoring a new manager, I help people see clearly, act decisively, and lead well.

Services
Leadership Coaching
For managers and leaders ready to grow in confidence, influence, and strategic impact.
Focus areas: emerging leadership, management skills, strategic thinking, executive presence, career transitions.
Strategic Consulting
For organizations seeking to align experience strategy with business goals and drive impact.
Focus areas: customer and employee experience strategy, service innovation, team development, and design leadership.
Testimonials

Tara Fannon, PhD
Research Director, Aptive Resources
“Tine is one of the most thoughtful and capable leaders I’ve worked with. She has a knack for navigating complex challenges with clarity and empathy, expertly guiding teams toward solutions that are innovative, practical, and human-centered.”

Shaunna Smith, EdD
Design Lead, Ad Hoc LLC
“Tine’s mentorship has profoundly shaped my approach to UX… Her guidance made me a more effective researcher, service designer, and manager, strengthening my overall expertise in the field.”

Kelly Conley
Sr. Manager Digital Communications, Avista Utilities
“Tine has been an amazing partner for us for 6+ years and we consider her a crucial part of our team. Her expertise in UX and customer research has helped shape our projects in positive ways with excellent results!”

Anna Higgins, PhD
Senior Researcher, Ad Hoc LLC
“Tine helped me grow tremendously as a strategist by pushing me to think more expansively about client impact and encouraging me to approach challenges with curiosity and confidence. She was an exceptional thinking partner and a steady, supportive coach.”
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