I help organizations create product and service strategies, conduct actionable research, and design solutions that meet human and business needs.
FEATURED WORK
COVID-19 Small Business Research
Discovering ways to help Avista’s small business customers during the COVID-19 pandemic.
Vaccine Management Software
Improving the software used to distribute publicly-funded vaccines to medical providers across the U.S.
Startup UX Strategy
Re-imagining women’s healthcare to overcome the barriers of access and affordability.
Customer Training Portal
Making it easier for people to learn about using their Type I Diabetes insulin pumps.
How can I help your team?
UX Audit
Need help aligning your team and stakeholders on UX efforts? A UX audit brings an outside, expert perspective to help you see more clearly and take the next steps in improving your product.
Discovery Research
Is your team operating on assumptions about users and their problems? I can help you fill in knowledge gaps about the people you’re designing for and identify opportunities to have the biggest impact.
Usability Testing
Have a product or design you want to test with users? No matter the stage of your product, usability testing is a quick way to find out what’s working well and what can be improved before you commit resources to build.
“Tine has been an amazing partner for us for 6+ years and we consider her a crucial part of our team. Her expertise in UX and customer research has helped shape our projects in positive ways with excellent results!”
Kelly Conley, Avista Utilities
I have collaborated with:
Hi, I’m Tine.
I am a mission-driven leader with 20+ years of experience in design, research, and technology. Throughout my career, I have been instrumental in guiding the strategic direction of products and services across diverse sectors, from startups to established entities in utilities, healthcare, nonprofits, and government. As a seasoned manager and trained coach, I specialize in cultivating high-impact teams and fostering the holistic development of individuals within them.
Tine Reese 